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LG Electronics case study

LG Electronics is a World leader in information technology products. It manufactures more than 25% of the World’s CD-ROM drives and is amongst the top 40 global corporations.

So when it came to advertising its new range of optical storage systems and flat screen monitors, LG Electronics wanted an agency that could handle the challenge. Three advertising agencies were asked to pitch for the business.

Lorna Finch, from LG Electronics, explains: "We were quite clear what we wanted and our brief was very brief. We told each of the agencies that we wanted a corporate-looking advert for our flat monitor products.

"When each of them came back to us it was clear that Displayer has done a lot of background research. They really understood the product, our company and how we wanted to project our brand image.“

"Their designs and copy-writing were fantastic. Displayer had really pulled the stops out. They came out head and shoulders above the rest."

Displayer won the pitch and full colour advertising campaigns have now been launched in the PC consumer press. Displayer’s work for LG Electronics is currently on display in the pages of PC World, Computer Shopper, PC Pro, Computer Buyer, What PC and Mac World

Lorna Finch is delighted: "It is always difficult to judge the effectiveness of a campaign. But it’s been a huge success and we are very pleased with what Ed Thomas and his team have done.

"We wanted to create a high-quality image. That’s exactly what Displayer has delivered. Everything, from the imagery and graphics, right down to the strap-lines and the copy-writing are to the very highest standards."

"I’d use Displayer again and again. Compared with London-based agencies, they are so much more cost effective. Not only that, we found Displayer more responsive. Everything we have asked for, and more, has been done and deadlines are always met. What more can we ask?"