LG Electronics case study
LG Electronics is a World
leader in information technology products. It manufactures more than 25%
of the Worlds CD-ROM drives and is amongst the top 40 global corporations.
So when it came to advertising
its new range of optical storage systems and flat screen monitors, LG Electronics
wanted an agency that could handle the challenge. Three
advertising agencies were asked to pitch for the business.
Lorna Finch, from LG Electronics,
explains: "We were quite clear what we wanted and our brief was very
brief. We told each of the agencies that we wanted a corporate-looking
advert for our flat monitor products.
"When each of them came
back to us it was clear that Displayer has done a lot of background research.
They really understood the product, our company and how we wanted to project
our brand image.
"Their designs and copy-writing
were fantastic. Displayer had really pulled the stops out. They came out
head and shoulders above the rest."
Displayer won the pitch and
full colour advertising campaigns have now been launched in the PC consumer
press. Displayers work for LG Electronics is currently on display
in the pages of PC World, Computer Shopper, PC Pro, Computer Buyer, What
PC and Mac World
Lorna Finch is delighted:
"It is always difficult to judge the effectiveness of a campaign.
But its been a huge success and we are very pleased with what Ed
Thomas and his team have done.
"We wanted to create
a high-quality image. Thats exactly what Displayer has delivered.
Everything, from the imagery and graphics, right down to the strap-lines
and the copy-writing are to the very highest standards."
"Id use Displayer
again and again. Compared with London-based agencies, they are so much
more cost effective. Not only that, we found Displayer more responsive.
Everything we have asked for, and more, has been done and deadlines are
always met. What more can we ask?"